Tirzah (Tirz) Pfister is a really, really good baker. She lives for it, and you can taste it. She is bringing her passion to life by launching Tirz Bakeshop. Tirzah puts a special touch into every part of her baking – quality ingredients, melt-in-your-mouth taste and exquisite presentation.
Tirzah lives in Zurich, Switzerland and we were so happy to be able to work with her while she was visiting Canada. Tirz has an eye for beautiful aesthetics – beyond her sweet creations – which makes her a delight to work with. We explored quite a few different avenues for the Tirz Bakeshop logo brand. It had to be timeless, legible and appeal to a wide range of age groups. Hand lettering was a must, and we decided on a custom hand lettered slab-serif – friendly and not too trendy.
We look forward to seeing how her packaging turns out – gold foiling! Yes!
From the sketch book...
A secondary graphic was created to use as a sub-logo within the brand. We produced a rubber stamp for packaging to give that real made-from-scratch feel. Rubber stamps are... awesome.
Keep up with Tirzah on instagram ( tirzahpfister) to drool over her baked goods!
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